5 Key Social Media Plan Elements

Delivering an effective social media plan for your business is more than just posting content now and again on your Facebook, Twitter, Instagram page.  Of course, content is crucial, some might say King but there are also other key elements that you should be...

Ten Effective Ways of Increasing Website Visitors

You’ve got a great website – Good content, eye catching design, simple to use navigation and call to actions but what’s the other major element that’s missing…… Website Visitors! You can have the best looking website in the world but if no one is visiting it’s...

Do You Know Who Your Competitors Are?

Why Conduct Competitor Analysis? Do you have an effective competitor analysis plan? It may seem like a straight forward question but you’d be surprised how many businesses don’t and can’t name at least five of their direct competitors, can you? If you’ve never...

What Exactly IS Online Marketing?

Online marketing, digital marketing, internet marketing, phrases that are used a lot these days relating to modern marketing techniques.  There is different terminology and jargon used which can confuse the issue but as a business owner all you want to know is what...

Just Posting Content on Social Media is Not Enough

Social media marketing when implemented correctly can prove to be a very powerful and cost effective way of building your brand awareness and developing new sales leads.  Content that you develop and publish on your social media platforms, although needs to be on a...

Ten Effective Lead Generation Tactics

Generating quality sales leads is the life blood of any business.  Without an effective lead generation process, or sales pipeline as it’s known for continually inducing relevant leads, business will ultimately fail.  Every business is different, with different...

Which Marketing Tactics Should I Use?

As a business owner, there is a wide range of different marketing tactics and techniques you can now utilise to help to grow your business.  It can be very easy to get confused and unsure about which methods you should use that will bring the best results for your...

Should Your Business Have a Marketing Plan……

If you’re reading this and you’ve just started your own business, or you run a small business you may well be thinking; ‘I don’t need a marketing plan’, ‘My business isn’t big enough, marketing planning is just for the large corporate organisations’.   If you do think...

What to post on Social Media?

Content, content, content…….. That’s the key buzz word used frequently these days when it comes to your on-line marketing efforts.  That’s all great but it’s not always that easy when trying to maintain a frequent content programme and attempting to publish good...

Being Human on Social Media

For this blog I wanted to touch on an area that I feel gets missed quite frequently by brands and businesses on their social media platforms.  Coming across as more human and personalising your presence and tone of voice when adding content to Facebook, Twitter, or...