What Exactly IS Online Marketing?

Online marketing, digital marketing, internet marketing, phrases that are used a lot these days relating to modern marketing techniques.  There is different terminology and jargon used which can confuse the issue but as a business owner all you want to know is what...

Just Posting Content on Social Media is Not Enough

Social media marketing when implemented correctly can prove to be a very powerful and cost effective way of building your brand awareness and developing new sales leads.  Content that you develop and publish on your social media platforms, although needs to be on a...

Ten Effective Lead Generation Tactics

Generating quality sales leads is the life blood of any business.  Without an effective lead generation process, or sales pipeline as it’s known for continually inducing relevant leads, business will ultimately fail.  Every business is different, with different...

Which Marketing Tactics Should I Use?

As a business owner, there is a wide range of different marketing tactics and techniques you can now utilise to help to grow your business.  It can be very easy to get confused and unsure about which methods you should use that will bring the best results for your...

Should Your Business Have a Marketing Plan……

If you’re reading this and you’ve just started your own business, or you run a small business you may well be thinking; ‘I don’t need a marketing plan’, ‘My business isn’t big enough, marketing planning is just for the large corporate organisations’.   If you do think...

What to post on Social Media?

Content, content, content…….. That’s the key buzz word used frequently these days when it comes to your on-line marketing efforts.  That’s all great but it’s not always that easy when trying to maintain a frequent content programme and attempting to publish good...

Being Human on Social Media

For this blog I wanted to touch on an area that I feel gets missed quite frequently by brands and businesses on their social media platforms.  Coming across as more human and personalising your presence and tone of voice when adding content to Facebook, Twitter, or...

Succeed With #Twitter – Top 10 Tips

Do you use Twitter as an on-line marketing tool? If so, are you getting the best from it, is it delivering the right kind of results for your business?  If Twitter isn’t really working for you then hopefully this blog will help to shed some light and provide some...

How often to post on Social Media?

This is a question I still get asked by business owners and it’s a very important one.   Although there is no definitive right or wrong answer, what I will say is that you should be posting content on a regular basis, ideally each day. Ok, so that’s fair enough but...

Copywriting – Is It Important?

The short answer – Yes! Content and GOOD copywriting is crucial for any successful marketing campaign.  Pretty much every form of marketing tactic we use relies on the effective use of quality copywriting.  From a Facebook post, Tweet to a full, professional website...