Email marketing or E-marketing should form an integral part of your overall content marketing strategy, typically it involves anything that is sent to customers and prospects via an email and is the perfect way to maintain effective, regular communications with your audience. They can take the shape of regular e-newsletters which can inform your customers and prospects about the latest news and developments within your business. A selection of topics that can be included, could be:
- Special offers
- Latest company news / developments
- Latest industry trends
- New products / services
- Links to your blogs
- A focus on different parts of your business, e.g. new employees
- Videos of your products / services in action
Another great benefit of regular e-shots is increasing website traffic, various links can be incorporated that direct visitors back to certain pages of your website; blogs, contact form, special offers, etc.
Elite Marketing can project manage all elements of your e-marketing campaign from writing and designing your e-shots, through to complete fulfilment and analysing the results. We use one of the latest, most popular email management packages, meaning that once your e-shot has been sent we can track a range of different actions; whose opened the email, bounce rates and which website links have been clicked on and by who. This kind of data is extremely useful in measuring the success of your email campaigns and highlights where particular follow up actions can be made.
Email marketing is still a very popular on-line marketing technique and is widely used by a range of businesses to maintain regular communication with customers and keep them updated on latest developments. This aids in enhancing customer loyalty and increasing sales to existing customers. Please talk to us about our highly cost effective design, production & fulfilment e-marketing services, delivering all of your e-marketing requirements. A highly effective yet affordable technique! Just contact us to discuss further.