Online Marketing

Targeted Digital and Online Marketing Techniques - Social Media, Email Marketing, SEO, Blogs, Website Development. Growing your business brand and customer base. Read MoreContact Us

EFFECTIVE ONLINE MARKETING – DELIVERING PROFITABLE RESULTS

With the huge rise of the internet, connected devices and online activities, digital and online marketing has become a very powerful way to market and promote your business. Your target audience and potential customers ARE online, using the internet to source and discover more information about new products and services. As a business, it’s crucial you have an effective online marketing strategy that will reach and ultimately convert your target audience into new customers.  We deliver effective online marketing Northampton and surrounding areas.

Does your business have a successful online marketing strategy? Are you generating enough sales leads via your online marketing techniques? If not, we can help. Do you want to discover more about how our targeted digital and online marketing services can get your business noticed online, improve your brand awareness and generate those all important enquiries

Online Marketing Advice

At Elite Marketing Services, online marketing is an area we specialise in, having worked with a range of different businesses to help them maximise their online presence and achieve their specific objectives. If you’d like further advice on how we can help your business, please don’t hesitate to get in touch for an initial chat.

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The Benefits of Online Marketing

Online and digital marketing offer a range of benefits to your business, a selection includes:

  • Cost effective – Compared to traditional ‘offline’ print advertising
  • Highly targeted – A huge amount of data is available about your target audience online
  • Measurable – Much easier to determine your return on investment, what’s working, where additional budget could be used
  • Results – Done well, an online marketing strategy can deliver a range of benefits that will aid your business growth:
    • Increased website visits
    • More sales leads
    • Enhanced brand awareness
    • Optimised brand reputation and credibility

What is Online Marketing?

Online marketing is a strategy and a plan comprising a range of activities all developed to successfully market your business via the internet. There are a wide range of different tactics that can be implemented but before any form of digital and online marketing can be rolled out it’s very important your business has a measurable plan in place. Some of the key information you need to ascertain is:

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Marketing Objectives

What do you want to achieve? E.g. increased website visits, brand awareness, newsletter sign ups, sales leads.

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Target Audience

Who is your ideal target audience?

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Selling Points

What makes you stand out from the competition?

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Marketing Message

An ideal message that effectively portrays your service / product offering.

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Online Marketing Tactics

See below for a range of tactics.

This is just a selection of the elements that need to be included in your plan and of course we can work with you to help you develop an effective digital marketing plan that will suit your business.

Online Marketing Tactics

So, once you have your plan in place you then need to action it and roll out your online marketing tactics. As mentioned above there are a wide range of online marketing techniques that can be used, these include:

Social Media Marketing

Utilising social media platforms such as Facebook, LinkedIn, Twitter, YouTube.

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Search Engine Optimisation (SEO)

Ensuring your website features highly in Google searches based on particular search terms and phrases.

Email Marketing

A series of emails (e-shots) and e-newsletters targeting existing and potential customers.

Pay per Click Ads (PPC)

Online advertising, specific ads that appear at the top of Google searches or via Social Media Marketing platforms.

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Content Marketing

Creating valuable content in the form of blogs and articles that is relevant to your target audience and positions you as an authority in your particular market sector.

Website Development

Ensuring your website is user-friendly, offers the right information, has clear call to actions and delivers an optimum return.

To discover more about these techniques that can be implemented and to ensure you’re getting the right results, please do get in touch to discuss further.

Online Marketing Advice

At Elite Marketing Services, online marketing is an area we specialise in, having worked with a range of different businesses to help them maximise their online presence and achieve their specific objectives. If you’d like further advice on how we can help your business, please don’t hesitate to get in touch for an initial chat.

Contact Us

For a long time I have wanted to improve my online marketing activities, they just weren’t delivering the results I need.

So, I approached Elite Marketing Services who came up with an online marketing plan that effectively targets the potential clients I want to attract. The results have been fantastic; increased website visits and enquires, an increase in followers across my social media accounts and a big boost in my brand awareness through regular blogs. Elite Marketing has taken the stress and hard work away so I can concentrate on the ‘day job’. I am so pleased with the job he is doing, he really knows his stuff and the service he provides is fantastic!

Lisa Cessford

Managing Director, Farsight HR Consultancy Ltd.

Contact Us for Online Marketing Advice

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